Revops Strategies to Grow Your Company

An effective revenue operations model is the foundation on which successful companies grow. That’s because RevOps strategies align sales, marketing, and customer success teams to optimize sales pipelines, increase conversions, and drive revenue. 

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Since modern businesses rely on many interdependent processes that impact their ability to generate and manage revenue, having an overarching revenue operations strategy that accounts for each factor isn’t just ideal—it’s critical.  

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And, with the global RevOps market expected to skyrocket from $3.7 million in 2023 to $18.1 million in 2033, investing in your revenue operations now is more important than ever. Fortunately, by incorporating thoughtful RevOps strategies into your business model, you can develop a solid foundation to grow your company and accomplish your goals.

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Aligning Your Teams for Success

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Team alignment is the entire basis of the RevOps methodology—and for a good reason. Businesses that proactively align sales and marketing teams enjoy 36% more revenue growth than those that don’t, demonstrating the direct link between team collaboration and operational efficiency. 

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To that end, promote cross-departmental alignment in your organization with these best practices:

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• Create a RevOps team: Embracing the RevOps model at your company starts with securing stakeholder buy-in. Developing an official RevOps department structure communicates to your team members that they’re all part of the same revenue generation system. Identify a RevOps leader to unify your sales, marketing, and customer success departments, then designate specialists in each area to act as RevOps liaisons.
• Establish shared frameworks: Make collaboration second nature for your teams by launching shared systems that support their tasks. When your teams have shared goals, KPIs, and databases, they naturally put their processes and projects in conversation with one another. 
• Prioritize cross-departmental communication: Conduct regular alignment meetings and check-ins with stakeholders from each department. Providing each of your teams with the opportunity to share their perspective can help you develop a holistic RevOps strategy that equally supports your core revenue generation functions.

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Optimizing Your Technology Stack

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Setting your RevOps teams up with a comprehensive technology stack ensures they have the tools to align their efforts and optimize their performance. Additionally, your data analysis and automation tools are the gateway to unlocking critical insights that you can use to shape your RevOps strategy.

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Customer relationship management (CRM) platforms can provide insight into sales, marketing, customer success, and the relationships between the three, giving your CRM system massive sway over your RevOps strategy. In fact, over half of all businesses view their customer relationship management software as their organization’s most important tech tool. 

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At Operatus, we understand the importance of CRM implementation and management. That’s why we’re committed to providing growing companies like yours with fractional and affordable CRM guidance. By partnering with the Operatus team, you can optimize your CRM, build a fully-integrated tech environment to support your RevOps goals, and learn how to master your full suite of RevOps tools.

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Leveraging Data for Strategic Decision-Making

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Interestingly, 87% of marketers identify their organization’s data as its most under-utilized asset. To that end, the RevOps model strives to maximize the impact of your sales and marketing data. 

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Successful RevOps systems process data from each department to quantify their revenue generation efforts and identify areas for improvement. Promote data-driven decision-making within your team by implementing these key strategies:

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• Align your KPIs with your organizational goals: Select RevOps metrics that directly correlate to your growth and customer engagement goals. You’ll use your list of core KPIs to create a snapshot of how your revenue operations support your bottom line.
• Invest in data governance: Implement consistent data management best practices and data governance rules throughout your organization to improve the utilization of your data across teams.
• Utilize visualization tools: Overcome the complexity of RevOps data by leveraging visualization features in your data analysis tools. Creating visualizations can help you accurately extrapolate the results of your data and generate actionable insights for your RevOps strategy.

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Streamlining the Customer Lifecycle

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Curating an engaging, supportive customer lifecycle is the key to attracting new customers, retaining existing customers, and ultimately generating more revenue. In fact, 84% of companies that improve their customer experience also see an increase in revenue, highlighting the critical role of customer lifecycle management in your revenue operations strategy. 

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To that end, use these best practices as a guide when crafting a customer experience plan based on revenue growth:

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• Incorporate strategic lead scoring: Gain input from your RevOps teams to form a balanced lead scoring model that accurately ranks and segments your potential prospects. 
• Create sales enablement resources: Equip your teams with educational and supportive resources to help convert and onboard customers.
• Track communications: Relying on your CRM to monitor your customer outreach and oversee your sales funnel efficiency is critical for keeping your customers engaged and boosting your retention rate.

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Continuous Improvement and Adaptation

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The right RevOps strategies can create a powerful revenue generation engine for your business, enabling long-term growth. However, continuous improvement must be a priority to maximize the overall impact. 

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Regularly reviewing your data, refining your processes, and adjusting your RevOps strategy based on KPIs and feedback loops will keep your company agile and ensure its sustainability and scalability. 

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At Operatus, our expert team has worked with several growing businesses, like Bloomfire, to develop sustainable and scalable strategies—and we don’t stop there. After strategizing, we deliver on execution to ensure our clients receive the most value from their systems as soon as possible. 

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Reach out to the specialists at Operatus today to learn how we can help you establish a powerful RevOps framework and enhance your revenue generation ecosystem. 

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