What is RevOps as a Service?

Companies that want to drive consistent revenue growth need to strategically align processes and data across all revenue-generating departments, including marketing, sales, and customer success. Revenue operations were born from this need. 

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Known as RevOps, this practice unifies processes and technology to improve business outcomes, better serve customers, and eliminate deficiencies. It also creates viable empirical data outputs that help businesses make educated decisions regarding current successes and future growth.

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Understanding RevOps is one thing, but what is RevOps as a service? 

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With a subscription-based RevOps model, businesses can outsource their RevOps experts on a fractional and affordable basis. This system allows organizations to improve and grow over time while minimizing overhead costs and keeping up with business tempo. 

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Here’s everything you need to know about RevOps as a service, including how it supports business process integration and efficient revenue growth. 

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The Core Components of RevOps

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RevOps naturally evolved from the manufacturing world, where its principles focused on identifying waste and bottlenecks, finding resolutions for issues, and making the day-to-day more efficient. By extrapolating those practices, the modern RevOps process supports organizations navigating today’s dynamic and fast-paced business ecosystem. 

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Put simply, RevOps is the alignment of revenue-generating business units (such as sales, marketing operations, and customer success) into a single unit. It’s the backbone that allows all departments to work in harmony. 

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A RevOps specialist spends time with all of the business units to identify overarching processes and make decisions based on how these units can accurately and effectively funnel information to one another. Then, they output data that reflects the business's health and supports educated decision-making.

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Overall, the tenants of a RevOps strategy include: 

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• Aligning revenue teams (sales, marketing, and customer service): As we’ve mentioned, RevOps holistically unifies revenue-generating teams in areas such as sales operations, marketing, and customer service/customer success. Research has found that most sales and marketing leaders say that aligning their units “encourages critical business growth.” 

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• Technology and automation: RevOps commonly uses technologies to streamline operations and data management. While many RevOps tech stacks include Salesforce, RevOps professionals are universally experienced with many tools and can deploy tools that best fit a specific business. 

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• Data analytics and insights: RevOps leans on concrete data analysis to make informed decisions and predict revenue trends while ruling out subjective information. Specifically, when processes are improved, the output from those processes results in empirical data that aids in decision-making. This helps businesses make informed decisions about the future and identify potential issues that could arise within existing processes.

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Benefits of Implementing RevOps as a Service

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Ultimately, RevOps allows businesses to: 

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• Execute certain processes better

• Utilize advanced analytics and reporting insights

• Personalize the customer experience (at scale)

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When organizations choose RevOps as a service, they can experience faster time to value, maximize their cost efficiency, and have instant access to top RevOps talent. 

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What’s more, data reveals that public companies with revenue operations have more than 70% higher stock performance than their competitors. 

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Additional benefits of RevOps as a service include the following.

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Enhanced Revenue Growth

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By marrying business units and eliminating informational and data silos, businesses can experience enhanced revenue growth. Specifically, RevOps leads to more effective and efficient revenue cycle management by: 

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• Connecting sales channels and revenue models

• Unifying the efforts and data of sales, marketing, and finance

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This then reshapes the revenue process into something more efficient, visible, and data-backed.

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Research shows that these RevOps efforts pay off: One survey found that companies that invested in RevOps experienced increases in sales productivity of up to 20%.

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Improved Operational Efficiency

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Process optimization is the heart of RevOps as a service, and it can improve operational efficiency, reduce costs, and increase productivity. 

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Specifically, when you deploy RevOps as a service in your organization, experts will build fluid, rep-friendly processes designed to function seamlessly (for both reps and customers) to improve business outcomes. 

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For example, an organization might choose to streamline its quoting process using RevOps as a service. Doing so allows reps to efficiently construct and deliver quotes to customers, maximizing approval rates and quote volume. 

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As a bonus, you could include information on how this quoting process can help address common pain points, such as reducing errors and minimizing the time it takes to generate quotes. Additionally, highlight how this approach can provide insights into customer preferences and buying patterns, which can help tailor the quoting process to better meet their needs.

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Better Cross-Functional Collaboration

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Siloed processes ultimately result in untranslatable data. One team cannot simply pick up an output from another team's process, which they lack visibility into. But RevOps as a service facilitates seamless collaboration between different departments by breaking down silos, connecting tech stacks (such as unified CRM systems), deploying processes and tools for collaboration, and encouraging a culture of teamwork. 

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What are some specific ways RevOps as a service improves cross-functional collaboration? 

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Perhaps most significantly, RevOps as a service aligns business units with process best practices and in-depth analysis of special use cases, ultimately leading to a more unified tech stack unique to your business needs. This helps data flow freely and eliminates confusion. RevOps as a service also establishes clear, shared goals and revenue operations metrics across all revenue-generating departments, creating aligned objectives. 

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Ultimately, with RevOps as a service, you can expect to experience improved communication and visibility as data, processes, and insights are easily shared. 

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Align Your Business With RevOps as Service From Operatus

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RevOps can transform your business by aligning your sales, marketing, and service departments. If you're ready to unify your operations and drive revenue growth efficiently, consider partnering with Operatus.

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We’re a team of Revenue Operations experts that helps companies optimize their sales and marketing processes to foster overall growth and success.

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Are you interested in getting started with Operatus? Contact one of our RevOps experts today to set up a time to talk.

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